MRB-31764 - USA (California) - Marketing and Communication Services - Deadline April 21,2023

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-31764

Government Authority located in California; USA based organization looking for expert vendor for marketing and communication services.

[*] Budget: Looking for Proposal

[*] Scope of Service:

(1) Vendor needs to provide marketing and communication services for as part of a five-year customer experience campaign and ongoing marketing efforts to rebuild ridership.
- The Proposer will provide strategic counsel throughout the term of the agreement and incorporate new initiatives that come up each year into the overall marketing plan. Proposer must demonstrate that they have the personnel, technical, creative and administrative resources in place to develop and execute innovative, effective and comprehensive marketing strategies.
- The consultant will provide multi-year advertising strategies and recommendations for print, digital, radio, outdoor advertising services, and others that complement the overall marketing and communications plans and objectives, which includes English and Spanish advertising. The consultant will also be responsible for placing advertising buys on behalf of agency, and conducting regular campaign performance monitoring, optimization and reports.
- Provide special event planning services for medium-to-large scale community events. Special event support is expected to vary by event may include a variety of responsibilities including, but not limited to, venue booking, event rentals, run of show development, day-of coordination, on-site support
(2) All the questions must be submitted no later than March 29, 2023.
(3) The contract period will be for three years.
(4) Pre-bid meeting will be held on March 27, 2023.

[*] Eligibility:

- Onshore (USA Organization Only);

[*] Work Performance:

Performance of the work will be Offsite/Onsite.

Expiry Date : Friday, 21 April, 2023

Pre-proposal Conference Date : Monday, 27 March, 2023

Question Answer Deadline : Wednesday, 29 March, 2023

Category : Marketing and Branding

Country : USA

State : California

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