TRAVEL-0662 - USA (Utah) - Tourism Master Plan - Deadline February 23,2023

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: TRAVEL-0662

Government Authority located in Utah; USA based organization looking for expert vendor for tourism master plan.

[*] Budget: Looking for Proposal

[*] Scope of Service:

(1) Vendor needs to provide tourism master plan to the government authority located in Utah.
- Consultants and firms to conduct tourism evaluation and branding study which will result in the development of destination branding and tourism master plan.
1. Tourism Evaluation
- Include a thorough and critical assessment (strengths, weaknesses, threats, opportunities) of tourism related to the economic, social, and ecological potentials of the County.
- Conduct a query of the current tourism assets resulting in a comprehensive list;
- Consider and outline opportunities for development and advancement in the Tourism Master Plan
- Identify what makes County appealing in a regionally competitive environment to visitors, investors, businesses, retailers and residents.
2. Destination branding:
- Conduct the research necessary to support the creation of a name, symbol, logo, word mark and other graphic
- the brand should also serve to consolidate and reinforce the emotional connection between the visitor and the destination, creating a destination image that positively influences consumer destination choice
- Design a destination brand that tells the authentic story of what draws people to our community and provides intrigue as we continue to develop and grow
- Develop creative elements for review which include but are not limited to:
- Design concepts
- Logos
- Messages
- Taglines
3. Tourism master plan development
- A tourism master plan is the roadmap for destination success. The consultant or firm shall develop a thorough written plan intended to detail a vision of where the County’s tourism industry wants to be in 10+ years
(2) All questions must be submitted no later than February 16, 2023.

[*] Eligibility:

Onshore (USA Organizations Only)

[*] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

[*] Proposal Submission:

Response can be submitted digitally via Email or Online.

Expiry Date : Thursday, 23 February, 2023

Question Answer Deadline : Thursday, 16 February, 2023

Category : Travel Agency or Support Services, Graphics and Animation, Marketing and Branding

Country : USA

State : Utah

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