Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-30681

Government Authority located in South Dakota; USA based organization looking for expert vendor for nutrition and physical activity health communications and marketing service.

[*] Budget: Looking for Proposal

[*] Scope of Service:

(1) Vendor needs to provide nutrition and physical activity health communications and marketing service.
• Develop and produce effective campaign elements that help meet our communications goals.
• Plan, negotiate, and buy state-wide media to effectively reach our target audiences and maximize budgets. This may include television, radio, print, outdoor, online, non-traditional media and outreach to diverse communities, including but not limited to American Indians and sedentary
South Dakotans.
• Provide strong management and outstanding client service, including, but not limited to, detailed billings, creative briefs, weekly status reports, production timelines and calendars, and service reports to record decisions and next steps.
• Participate in campaign evaluations as directed by the state.
• Provide access to senior talent.
2. Creative Services:
- The vendor will work collaboratively with State staff on creative development including but not limited to the following: advertising concepts, messages, themes, slogans, design of advertising and publication layouts, production of videos from concept through storyboard to final production, copywriting for print, video, radio, television, social and digital media, digital photo collection, design of promotional items, and web development. The Vendor will consider all materials, evaluations, reports, recommendations, documents, drawings, plans, specifications, technical data and information, copyrights, patents, licenses, or other products produced as a result of the services rendered under this agreement the sole property of the state, except for photography with previous copyrights.
3. Media Purchase and Placement Services:
- The vendor will be required to evaluate media and provide schedules that deliver advertising in appropriate media environments to the specified audiences efficiently and at satisfactory levels. The vendor will be asked to execute, purchase and process invoices for media plans which may include, but are not limited to, television, radio, print, social, digital, and out-of-home media outlets.
4. Digital and Social Media Services:
- The vendor will develop content, maintain, track, monitor, provide reports and implement strategies to increase reach and engagement of appropriate websites and social media accounts. The vendor will provide expertise in use of appropriate digital communication strategies and Internet-based communication tools which may include elements like longer-form videos and native advertising.
5. Development, Printing and Promotion Procurement:
- The vendor will be responsible for developing and designing documents in formats suitable for print and web, for printing of advertising, public relations, and promotional materials, and for providing specifications for the production of printed materials and promotional items as agreed upon with the state for purchase through the state procurement system.
6. Public Relations Services:
- The vendor will work collaboratively with state staff on public relations efforts including but not limited to the following: talking points, press releases, op-eds, media kits, and event planning and coordination.
7. Research Services:
- The vendor will execute and produce research-driven and evidence-based advertising and marketing campaign strategies through analysis of national, regional, and state research. The vendor will refine strategies with qualitative or quantitative research methods, including but not limited to focus groups, surveys, online testing, etc. to pre-test strategies, concepts, slogans, or messages.
(2) All questions must be submitted no later than February 6, 2023.
(3) A letter of intent to respond will be due on February 1, 2023.

[*] Eligibility:

- Onshore (USA Only);

[*] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 6 March, 2023

Question Answer Deadline : Monday, 6 February, 2023

Category : Marketing and Branding, Document Printing and Mailing, Books, Maps, Ballot Papers, or Other Publications, Graphics and Animation, Social Media, Internet Marketing and SEO

Country : USA

State : South Dakota

RFP Expired

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