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MRB-28962 - USA (Texas) - Regional Bike Encouragement Campaign Service - Deadline October 27,2022

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-28962

Government Authority located in Texas; USA based organization looking for expert vendor for regional bike encouragement campaign service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide regional bike encouragement campaign service to work with the commute solutions team to support shifting travel behavior towards cycling.
1: Cloud-Based Digital Platform
- Registers, encourages, and engages participants to take up riding
- Uses behavioral science to increase biking transportation mode shift
- Provides access to H-GAC approved bike safety education and resources
- Hosts biking challenges and campaigns with leaderboards for individuals and organizations.
2: Campaign Planning and Management:
- Develop a workplan for the series that incorporates recommended campaigns, campaign strategy and details, how the platform in Task 1 will be incorporated, as well as the bike safety program offered by H-GAC. This plan will also need to include a timeline, staffing plan, other resources required, goals and objectives
- Identify specific key performance indicators to gauge success in meeting goals and objectives
- Conduct post campaign evaluation of the performance indicators.
3: Promotional Content Development/Distribution
- Uses behavioral science and nudge theory to move people along the path to using bicycles for transportation
- Can be used across print and digital media
4: Community Outreach
- Coordinate with local bike stakeholders, area businesses, and community members, while representing themselves as a member of the Commute Solutions Team in order to increase engagement and participation in, and education about the campaign.
- Record activity in Commute Solutions Zoho database (including organization, organization type, contacts, contact type, meeting, call and event dates, descriptions and status information and results from activity – i.e., new registrants, etc.)
5: Project Management Plan
- Identifying responsibilities, coordination/communication procedures, and quality assurance and quality control procedures.
- A project activity timeline for all contractor work (hereafter referred to as the Project Schedule). The project schedule will be a graphic schedule and timeline (Gantt chart), identifying the duration and tentative dates for all tasks, meetings, and deliverables in this scope of services, as well as any other information deemed relevant by the H-GAC Staff, project partners, and the Contractor
6: Progress Reports
- Activities, ongoing or completed, during the reporting period (pulled from Zoho).
- Activities planned for the following month (pulled from Zoho).
- Description of problems encountered, and remedial actions taken.
- Project status report detailing milestones completed and a tabulation of percent complete by task.
(2) All the questions must be submitted no later than October 05, 2022
(3) The contract period will be for one year.

[C] Eligibility:

- Onshore (US Only)

[D] Work Performance:

- Performance of the work will be Offsite.

[E] Proposal Submission:

Response can be submitted digitally via Email or Online.

Expiry Date : Thursday, 27 October, 2022

Question Answer Deadline : Wednesday, 5 October, 2022

Category : Marketing and Branding, Social Media, Internet Marketing and SEO, Software, System and Application

Country : USA

State : Texas

Cost to Download This RFP Document : $ 5

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