Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-27342

Government Authority located in Oregon; USA based organization looking for expert vendor for digital marketing services.

[*] Budget: Looking for Proposal

[*] Scope of Service:

(1) Vendor needs to provide digital marketing services.
• Develop digital marketing and advertising recruitment components including digital collateral to promote priority on-campus undergraduate programs and university brand awareness
• Provide digital advertising campaign design, implementation, management, and reporting services to enhance the effectiveness of digital marketing efforts for the university
• Provide social media advertising management on the following platforms: Facebook/Instagram, Snapchat, Tiktok
• Audit existing google ads search and display ad campaigns and develop a paid search strategy, based on the market opportunities identified, advanced automated bidding rules, and campaign forecasting
• Provide targeted advertising and remarketing using programmatic platforms like simpli.fi, el TORO, etc
• Develop new and adapt current campaign structures to optimize campaigns to generate the highest return on investment (roi), including structuring campaigns based on keyword, competitive bid research, PPC analysis, etc
• Conduct daily ad campaign monitoring and optimization, including management of media spend, writing and optimizing digital marketing text copy, budget allocations, and tracking of digital campaigns and platforms
• Deliver a monthly campaign performance dashboard along with a monthly team call providing metrics (impressions, click-through-rate, search impression share, inquiries, and if available conversions including, request for information form starts, visit form completions, applications started, and applications completed from digital campaigns, CPA analysis for all campaigns benchmarked against industry averages, and ongoing optimization and strategy recommendations.
• Provide other marketing assistance as needed.
(2) All questions must be submitted no later than July 15, 2022.

[*] Eligibility:

Onshore (USA Organizations Only)

[*] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 29 July, 2022

Question Answer Deadline : Friday, 15 July, 2022

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Oregon

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