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MRB-22536 - USA (California) - Covid-19 Vaccination Campaign Services - Deadline October 15,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-22536

Government Authority located in California; USA based organization looking for covid-19 vaccination campaign services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide covid-19 vaccination campaign services to create a dynamic multimedia marketing and public-awareness campaign that target unvaccinated county residents and pursuades them to become vaccinated against covid-19.
- Research and create community-engagement tactics to gain insights into these populations and achieve an understanding of their vaccine hesitancy and barriers to vaccination,
- Design a strategic marketing and public-awareness campaign that utilizes various mediums and platforms to educate unvaccinated residents about the importance of being vaccinated and persuade them to become vaccinated,
- Provide creative development and production of marketing and public-awareness materials, including advertising for traditional and digital media. the selected contractor will be able to use the city’s current covid-relief website,
- Translate materials into various languages as needed to reach unvaccinated population,
- Ensure all materials are culturally appropriate for intended audience,
- Identify trusted messengers/advisers in various communities to help deliver information,
- Manage and execute all media buys for the campaign,
- Meet and engage with community groups as needed,
- Approach all of the above with a focus on inclusion and equity and a desire to work with various local communities and media partners,
- Supply regular reports quantifying outreach efforts and results that includes specific metrics/analytics.
(2) All questions had been submitted on October 1,2021.   

[C] Eligibility:

Onshore (US Organizations Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

[E] Proposal Submission:

Response can be submitted digitally via Email or Online.

Expiry Date : Friday, 15 October, 2021

Question Answer Deadline : Friday, 1 October, 2021

Category : Marketing and Branding

Country : USA

State : California

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