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MRB-20444 - USA (Florida) - Public Relations Services to Promote Sports Coast - Deadline June 1,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-20444

Government Authority located in Florida; USA based organization looking for expert vendor for public relations services to promote sports coast.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide public relations services to promote state sports coast. FSC primarily focuses on promoting three main segments of tourism: sports, meetings/group travel social, military, educational, religious and fraternal (S.M.E.R.F.) and leisure. Must work together in creating public relations strategies and programs that are integrated with experience Florida’s sports coast marketing efforts and focused on accomplishing brand awareness and conversations.
• Public Relations Strategy- Coordinate with the communications manager to develop and implement public relations strategies that align with seasonal marketing campaigns. Tactics may include but not be limited to: Promotions Planning, PR/Event Planning, Media FAM Tours, Media Events/Blogger/OTA’s Dinners, Integrated Marketing Strategies, etc. All aspects of the Public Relations strategy and implementation are subject to approval by the county.
• Crisis communication management- assist experience sports coast with crisis management and communications.
• Community advocacy planning with talking points on becoming a shared community value and execution of strategies that also includes development of civic pride within FSC’S key municipalities.
• Content Creation-press kit, press releases, blog posts, etc.
• Media Relations- pitch Florida’s Sports Coast to national, international, travel trade, local and travel publications as well as additional opportunities that fit the Florida’s Sports Coast brand.
• Special Events- press conferences & media tours.
• Metrics, Budgets & Monitoring- provide monthly, quarterly and annual earned media reports as well as overall impressions, ROI of hosted media events and campaigns.
(2) All questions must be submitted no later than May 21, 2021.
(3) Contract period will be for one year.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 1 June, 2021

Question Answer Deadline : Friday, 21 May, 2021

Category : Marketing and Branding

Country : USA

State : Florida

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