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MRB-20176 - USA (Minnesota) - Recruiting and Retention Battalion LGBTQ Advertising Campaign Services - Deadline April 30,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-20176

Government Authority located in Minnesota; USA based organization looking for expert vendor for recruiting and retention battalion LGBTQ advertising campaign services.

[A] Budget: Looking for proposal

[B] Scope of Service:

Vendor needs to recruiting and retention battalion LGBTQ advertising campaign services.
- The contractor shall design, develop and deploy an integrated print and digital media marketing campaign.  This will include an initial strategy meeting with RRB marketing department to identify campaign feel and focus. The initial strategy will outline a by month execution of online advertising effort that is catered to the target market and the recruiting season and fiscal quarters.
- The contractor shall provide both print and digital advertising in a LGBTQ community targeted magazine; a professional image; all glossy publication; minimal acceptable ad sizes are a 1/2-page ad in every bi-weekly print and on-line magazine published.
- The contractor shall reach a minimum of at least 20,000 readership impressions in state that have served or have a family member likely to have served in the military.
- The contractor shall provide a 1/2-page ad in every bi-weekly print and on-line magazine published during the PoP.
- The contractor shall provide advertising throughout pride season events in June.
- The contractor shall have physical presence in a booth space and advertise at the twin cities pride festival and Parade in June.
- In the event the festival and parade is canceled, the vendor will be required to attend and advertise at two micro-events in the month of June throughout the twin cities area.
- The contractor shall design, develop and deploy an integrated print and digital media marketing campaign.
- Brand safe standards will be required to ensure brand is not associated with drugs, alcohol, adult content or sites that may damage brand reputation.
- The contractor shall provide reports in the first week of every month, detailing the previous month’s impressions, click-through rates, engagements, leads and any other industry standard data that prove ROI and compare our results with that of an industry peer or norm.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 30 April, 2021

Category : Marketing and Branding

Country : USA

State : Minnesota

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