MRB-18788 - USA (California) - Strategic Planning and Operations of Destination Marketing Services - Deadline February 19,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-18788

Government Authority located in California; USA based organization looking for expert vendor for strategic planning and operations of destination marketing services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide strategic planning and operations of destination marketing services for develop and implement a sustainable and strategic marketing and branding plan addressing the attraction, expansion, and retention of tourists, both individual and group, in Redding; including strategic visioning, style guide development, marketing collaterals design and production, and media buying for all elements of the plan from the idea phase through launch,
- A well-designed marketing and branding plan will promote the region as a premier destination to the benefit of job creation, increased tax revenues (both transient occupancy and sales), and improved economic development,
- Drive visitation and increase travellers and visitor expenditures
- Establish the rebrand of Redding for current residents, potential visitors and travellers
- Demonstrate how the rebrand will integrate with our existing advertising, social media and website
- Establish consistency in photography and messaging that underpin the true experience of result in return visitors,
- Include examples of previous work completed, strategies used to develop the project(s), and an implementation outline to detail plans to launch the strategy,
- The examples provided should demonstrate ability and creativity to develop a strategy and associated plans/vision, etc.
(2) All questions must be submitted no later than January 22, 2021.

[C] Eligibility:

Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

[E] Proposal Submission:

Response can be submitted digitally via Email or Online.

Expiry Date : Friday, 19 February, 2021

Question Answer Deadline : Friday, 22 January, 2021

Category : Marketing and Branding

Country : USA

State : California

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