MRB-18352 - USA (Georgia) - Marketing and Communications Services - Deadline January 12,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-18352

Government Authority located in Georgia; USA based organization looking for expert vendor for marketing and communications services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide marketing and communications services
- The development of a long-range strategic marketing and communications plan for the organization to include:
o Conducting planning sessions with our Board of Commissioners and County Employees that will include:
- a review of our current outreach and communication efforts
- identification of strengths and weaknesses
- identifying strategic communication and marketing priorities for board members and County staff.
o Work with the County Administrator and Employees to identify the organization’s key messages, target audience(s), and potential communication actions.
o Development of timelines for the implementation of priority actions to finalize a marketing and communications plan.
o Implementation of task list.
o Presenting the final plan to staff and board members.
- Implementing the approved plan to include:
o Real-time monitoring and administration of multiple county pages.
o Regularly developing content for distribution via social media channels (Facebook, Instagram, Twitter and other platforms) and posting said content on various social media platforms.
o Coordination with various departments on items to be promoted on social media.
o Tracking responses to various social media outlets to determine the most effective means of communication with the County’s citizens.
o Monitoring industry trends in social media and making recommendations on which social media platforms to use.
o Where appropriate, make recommendations regarding marketing or promotional expenditures
o Ensuring consistent, thorough, and appropriate messaging across all County social media outlets (e.g. various departmental Facebook pages)
o Work with County staff and the County’s website vendor to ensure consistency of messaging between that site and social media
o Providing quarterly reports to demonstrate audience reach, interaction and measure effectiveness of content, images, and video.
- For more information describe in document.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 12 January, 2021

Category : Marketing and Branding

Country : USA

State : Georgia

Cost to Download This RFP Document : $ 5

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