MRB-17709 - USA (California) - Communications and Marketing Services - Deadline September 30,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-17709

Government Authority located in California; USA based organization looking for expert vendor for communications and marketing services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide communications and marketing services
Category 1 – Strategic Communications: - The Vendor will be responsible for the development of a targeted marketing strategy plan, analysing and determining threats, strategic communication plans, message development and implementation of communication services (via branding, media relations, digital and social media presence, engagement/activation events, and crisis communications) that includes, but will not be limited to the following:
- Analysing and evaluating existing and anticipated media and public relations issues facing DHS and provide a clear statement of DHS’ current strengths, weaknesses and reputation.
- Developing a roadmap of actions that will ensure DHS establishes itself as a respected healthcare leader among its peers and in the community; and mapping responsibilities of all parties involved and facilitate actions to achieve these objectives
- Providing data measurements to quantify how the marketing plan produces real business results which are to increase patients assigned/empanelled to DHS and recognition of DHS as a leading health care service provider for the community
- Providing strategic communications services that shall include, but not limited to:
1. Completing an assessment of the crisis event and related issues.
2. Providing specific recommendations to ensure a standardized approach to the crisis with clear and consistent messages.
3. Providing assistance and handling inquiries from reporters.
4. Keying messages and triaging with legal clearance from County.
5. Advising on prioritizing key audiences for after story communications.
6. Internal and external suggested strategies for reaching those audiences targeted by story.
7. A communications protocol to ensure the right people are available for decision-making and implementation of plans.
- Examining and developing branding of DHS health system to inform and promote visibility and positive profile for the community.
- Developing and implementing a social media program to monitor, track, and report on public comments and questions.
- Creating social media messaging, including infographics, video and proactively advancing key messages.
- Convening multi-lingual ethnic media briefings to ensure DHS messaging is reaching the County’s ethnically and linguistically diverse communities.
- Conducting outreach and engagement on various platforms, coordinating messaging, and developing and printing of collateral
- Disseminating information to the public and tracking any information received by the public.
- Drafting and reviewing press releases, newsletters, statements, communications, presentations, talking points, and guidance documents, that will be reviewed and approved by DHS prior to dissemination to the public.
Category 2 – Community Awareness and Engagement Campaigns: - The Vendor for Category 2 requires a unique combination of skills and services and must demonstrate a record of culturally and linguistically responsiveness in public messaging and campaigns, as well as strong creative production and content skills, crisis communications and media relations expertise, exceptional project management and administrative skills. Expertise in tailored communications strategies driving multicultural and multilingual communities to action is key. Vendor shall provide overall Program Management for the project including but not limited to:
- Co-create a clearly delineated reporting structure, measures of successful collaboration, roles and responsibilities (i.e., communications firm, County departments and its partners), and schedule regular meetings.
- Develop and update a media engagement plan to ensure consistency across the various groups’ communications messaging, and to avoid duplication. The plan would include but not be limited to evaluation of channel-specific strategies and arrange placement of content through preferred dissemination channels. Analysis, evaluation, and presentation of results will be required to inform best practices and next steps. As well as an audit of current content, and requirements for language translations and cultural competencies for internal (County departments) and external (County partners) parties.
- Co-create a comprehensive strategic communications plan that provides in-language, culturally responsive content informed by County partners input, communications research and best practices. Develop and beta-test appropriate content from a cultural perspective and in threshold languages including but not limited to Attachment A – Los Angeles County’s Threshold Languages, and other language needs as they arise. Continuously update plan with community input and recommendations. Content may include: branded press releases and pitches, advert

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 30 September, 2020

Category : Marketing and Branding

Country : USA

State : California

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