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MRB-17665 - USA (Minnesota) - Brand Identity System - Deadline October 13,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-17665

Government Authority located in Minnesota; USA based organization looking for expert vendor for brand identity system.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide brand identity system
- to develop a comprehensive, compelling brand identity system and value proposition to evoke immediate recognition of State University, a university known for its accessibility, flexibility and affordability,
- Create a documented process involving key State University decision-makers and representatives in the development of the University’s brand and brand identity,
- Evaluate existing naming convention; brand and identity guidelines to assess gaps and opportunities for updates,
- Identify the promises in which State University stakeholders believe and find inspiring,
- Update existing or develop a new name, wordmark, logo and associated graphic elements including an expanded color palette to convey the University’s brand,
- Identify and provide rationale for the universities updated brand architecture,
- Document Metro’s brand attributes and how they: differentiate the university from competitors, are relevant to those who interact with the university, develop knowledge about the university’s offerings, enhance the reputation of the university,
- Develop a process for introducing and managing the university brand identity across the institution,
- Document compliance with State co-branding guidelines,
- The new brand identity system is intended to increase brand recognition via multiple routes of delivery among prospective students, employers, alumni, donors, the community and other higher education institutions. The Brand Identity System should inspire pride and strengthen confidence in the university’s ability to meet the current and evolving educational needs of the Twin Cities region.
(2) All questions must be submitted no later than September 28, 2020.

[C] Eligibility:

Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 13 October, 2020

Question Answer Deadline : Monday, 28 September, 2020

Category : Marketing and Branding

Country : USA

State : Minnesota

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