MRB-17225 - USA (New York) - Public Announcement Service for COVID-19 Pandemic - Deadline August 28,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-17225

Government Authority located in New York; USA based organization looking for expert vendor for public announcement service for COVID-19 pandemic.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide COVID-19 pandemic services to address urgent, second-order effects of the COVID-19 pandemic, specifically incidents of increased domestic violence, child abuse, elder abuse, substance use disorder, and mental health issues, by expanding public awareness of how to identify problems and connect with support services.
1. Respondent shall develop a strategy to guide creation and implementation of a public service awareness campaign and related community outreach.
- Work with agency and community-based organizations to understand underlying issues as well as existing support services.
- Identify target audiences.
- Determine appropriate messaging and tactics to reach target audiences.
- Determine best platforms, which could include broadcast, digital, print, and community outreach.
- Secure final approval of strategic plan from the agency team.
2. Respondent shall produce specific creative content and materials to support the strategy identified in Task
- Design and present a creative concept to the agency team. It could include but is not limited to, video, audio, digital, and print materials.
- Incorporate changes recommended by the agency team to the creative concept.
- Secure final approval from the agency team.
- Manage all aspects of production of creative content and materials, including securing and managing subcontractors and vendors, processing invoices, and ensuring payment.
3. Respondent shall execute strategic plan.
- Manage distribution of creative content, including media buys.
(2) All questions must be submitted no later than August 7, 2020.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 28 August, 2020

Question Answer Deadline : Friday, 7 August, 2020

Category : Marketing and Branding

Country : USA

State : New York

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