MRB-16889 - USA (New Mexico) - Brand Identity Development Services - Deadline July 31,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-16889

Government Authority located in New Mexico; USA based organization looking for expert vendor for brand identity development services.

[A] Budget: Looking For Proposal

[B] Scope of Service:

(1) Vendor needs to provide brand identity development services
- To provide the development of a new brand identity, including a logo, slogan or tagline, and visual identity guide and outreach brand awareness campaign strategy,
- Seeking the development of a new brand identity to be used for marketing and communication strategies by County departments and elected officials to include research and audit of existing brand, various department logos, and perceptions of County; design of new logo, tagline, and brand narrative/messages; development of style guide, brand positioning and implementation on existing County platforms; and development of brand awareness campaign launch strategy,
- Research and Discovery:
- Establishment of understanding of scope of work, timeframe, and goal in kick-off meeting with key staff,
- Research of target market and purpose of new brand development,
- Audit of existing media and collateral material and presence,
- Audit current marketing strategies and outreach presence of county, departments, and elected,
- Audit of ‘initiative’ specialized logos, i.e. Open Space, Public Art, Animal Care,
- Review of messaging, mission, vision, goals/objectives, performance measures, and accomplishments,
- Design:
- Develop 9 -12 each preliminary visual logo and tagline options for consideration with option of three changes or edits,
- Development of comprehensive visual logo, tagline, and brand narrative/messages based on research findings,
- Presentation of options of designs, taglines, and messaging meetings to stakeholders (tentative),
- Development:
- Refine and finalization of comprehensive visual logo, tagline, and brand narrative/messaging,
- Research legal or trademark/copyright requirement,
- Develop brand positioning and brand platform for brand identity and how it will integrate to existing County communication platforms such as website, social media, advertising campaigns, and communication cloud system,
- Develop messages for internal communication and external communications on brand and tagline,
- Develop brand book/style guide with logo usage requirements for County logo, department/elected logos; color palette and black/white, grayscale uses; typography, electronic, print, and signage usage; and appropriate use vs. inappropriate use,
- Develop brand awareness campaign launch strategy,
- Delivery/Launch:
- Publish brand book/style guide,
- Conduct County employee workshop/training on brand and tagline
(2) A Non-mandatory Pre-Proposal conference will be held on July 6, 2020.
(3) All questions must be submitted no later than July 10, 2020.

[C] Eligibility:

Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 31 July, 2020

Pre-proposal Conference Date : Monday, 6 July, 2020

Question Answer Deadline : Friday, 10 July, 2020

Category : Marketing and Branding, Graphics and Animation

Country : USA

State : New Mexico

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