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MRB-15649 - USA (Illinois) - Marketing Services - Deadline February 28,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15649

Government Authority located in Illinois; USA based organization looking for expert vendor for marketing services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide marketing services to help improve a municipality’s image, contributing to gains in economic development, tourism, and citizen pride.
- Develop a marketing communications action plan for the City.
- Conduct an audit of existing economic development marketing efforts with an emphasis on goals, target audiences and measurement of effectiveness.
- Work with City staff to develop a clear understanding of the current brand awareness and identify existing challenges and opportunities.
- Plan would include: Target growing and expanding businesses including restaurants, retailers and companies; key messages; marketing tactics; budget; timeline
- Development of a unique brand campaign.
- Presentation of two or three campaign concepts with design, imagery and message for city to select one.
- Craft the destination brand, and create an image library of photos around crystal lake will be provided to the city with rights for the city’s use.
- Production of ads for social media, print, digital display, and radio.
- Manage purchase of media, coordinate media proposal solicitation, meet with media properties and handle media buys.
- Provide city reports to ensure media is properly placed. Include up to two status calls or meetings a month.
- An initial meeting/presentation to staff and up to (5) meetings to discuss the marketing campaign and proposed materials at city council meetings.
(2) All questions must be submitted no later than February 26, 2020.
(3) The term of contract will be four years.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 28 February, 2020

Question Answer Deadline : Wednesday, 26 February, 2020

Category : Marketing and Branding

Country : USA

State : Illinois

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