MRB-15648 - USA (Rhode Island) - Advertising Consulting Services - Deadline March 11,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15648

Government authority located in Rhode Island; USA based organization looking for expert vendor for advertising consulting services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide advertising consulting services to redevelop and enhance airport in-house advertising program in terms of concepts, display types, space usage and diversity of display sizes for additional services related to outdoor advertising, in-gate entertainment and internal programming containing advertising, and non-traditional advertising and sponsorships in the terminal building as well as potential new locations on Airport property.
1. Improve the passenger travel experience and provide the highest level of customer service with a state-of-the-art, “Wow-Factor” advertising program.
2. Incorporate” open architecture”, where capable, utilizing high-end, high-technology infrastructure and advertising assets capable of capturing the spirit of Rhode Island and the New England Region through creation of a “Sense-of-Place” in the advertising program.
3. Provide diverse advertising forums including advanced technology displays that create an attractive environment for the traveling public, while minimizing visual clutter and distractions to instructional/way-finding signage with creative design elements that focus and streamline advertising assets.
4. Provide a variety of advertising concepts, technologies and offerings at multiple price points reflecting designs that are architecturally integrated into Airport facilities, aesthetically pleasing and consistent with the Airport's finishes and the facilities surroundings.
5. Plan for the ability to update or upgrade advertising assets based on changing industry needs.
6. Utilize space in ways that optimize advertising effectiveness and revenue generation.
7. Encourage and maximize participation from local companies and establishments while achieving a complimentary mix of local, state and national advertisers.
(2) A non-mandatory pre-proposal meeting will be held on February 24, 2020.
(3) All question must be submitted no later than February 26, 2020.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 11 March, 2020

Pre-proposal Conference Date : Monday, 24 February, 2020

Question Answer Deadline : Wednesday, 26 February, 2020

Category : Marketing and Branding

Country : USA

State : Rhode Island

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