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MRB-15647 - USA (South Carolina) - Marketing and Advertising Services - Deadline March 12,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15647

Government authority located in South Carolina; USA based organization looking for expert vendor for marketing and advertising services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide marketing and advertising services to evaluate, anticipate, and where possible, predict the rapidly changing demographics and habits of visitors either considering or actually travelling including to actively support all of revenue-producing areas in generating increases in ticket sales and other revenues in keeping with the patriots point mission and image.
a) Ticket Sales (including Group Sales). Primarily local and regional reach (surrounding states); customers and prospects within 2-6 hours’ driving time. Media that reaches into the northeast portion of the country is used as well, to a lesser extent.
b) Overnight Camping. Primarily city and the surrounding states within a 3-6-hour drive time.
- The Contractor shall work as a collaborative partner in the development and implementation of comprehensive strategic marketing programs that promote, enhance, and provide a consistent image, and that will be instrumental in generating increased revenues. Programs will be designed to increase visibility and visitation, as well as business in all revenue-producing areas (ticket sales/Group Sales, Overnight Camping, Education, and Events Rentals) thereby increasing revenues overall. The Contractor must be able to devise specific marketing strategies relevant to the Museum and its exhibit development, as well as for the other revenue-producing areas
- The Contractor will be instrumental in the development of varied collateral production and promotional materials targeting audiences for Ticket Sales (including day group sales), Overnight Camping, Education, and Events Rentals.
- The Contractor will assist - upon request - in print production by obtaining print quotes, making printer recommendations; and/or placing and managing print jobs.
- The Contractor will participate in advising on the maximization of Internet and web-based marketing tools and concepts, including social media concepts, SEO/SEM, AdWords, and other digital platforms and strategies and their execution.  Additionally, this will include Patriots Point’s website and all other online digital marketing opportunities.
- The Contractor will provide advertising and promotional assistance to Patriots Point Naval and Maritime Museum upon request. The type of assistance required will include, but not be limited to, photographic needs, collateral design, advertising layout and production, media/news event coordination, design and placement of billboards, and other media placements.
- For more information describe documents.
(2) A pre-proposal conference will be held on February 27, 2020.
(3) All question must be submitted no later than February 28, 2020.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Thursday, 12 March, 2020

Pre-proposal Conference Date : Thursday, 27 February, 2020

Question Answer Deadline : Friday, 28 February, 2020

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : South Carolina

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