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MRB-13562 - USA (Virginia) - Public Relations Advertising and Marketing Service - Deadline September 13,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-13562

Government Authority Located in Virginia; USA based organization looking for expert vendor for public relations advertising and marketing service.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide public relations advertising and marketing service for the development of an integrated public relations and marketing campaign to raise awareness and educate citizens on the benefits of the vehicle safety inspection program,
- Additionally, this contract may be used for the purchase of future advertising, marketing, research, and public relations consulting services on an as needed basis to produce and execute comprehensive marketing and communications initiatives,
- The need for a full-service marketing agency that can assist with the development of integrated public information and public relations marketing campaign to promote public awareness of the benefits of the Commonwealth’s vehicle safety inspection program and other future initiatives,
- Have demonstrated experience and expertise in building and executing creative messaging and developing and assisting in the implementation of a strategic public awareness communications campaign,
- Be familiar with the diverse demographics and media markets to ensure proper placement of campaign messages and optimum reach of the targeted audience,
- Demonstrated performance in media planning, negotiating, and buying with statewide media plans/buys,
- Be familiar with video development and other emerging technology and/or experienced in sub-contracting for these services in order to include in the development of communication tools to include, but not limited to video, promotional CDs, or podcasts, etc.,
- Have demonstrated experience with the use of social media and leveraging it to reach target audiences, Have the ability to work effectively and efficiently in a short time frame,
- Development of Communication Concepts, Planning, Timeline and Budget for the Vehicle Safety Inspection Program Campaign,
- Must develop a strategy to position the vehicle safety inspection program promotions and advertising as uniquely different and eye-catching for the public,
- Types of communication, media, and/or messages are most effective in communicating the desired message and develop a strategic marketing plan that may include, but is not limited to recommending advertising, print, and electronic marketing campaigns, based upon sound brand management strategies and research that provide maximum exposure, impact and return on investment,
- Develop advertising and marketing concepts that communicate messaging points as stated in the public relations and marketing campaign plan, and manage and execute the plan,
- Determine what types of communication, media, and/or messages are most effective in communicating the desired message, and apply this information to develop future communications,
- Develop advertising and marketing concepts that communicate message points as stated in the campaign plan, include but not be limited to communication goals and strategies; total media expenditures; production budget, required research, media schedule and fees, where applicable,
- Develop overall campaigns based on media and marketing strategies based upon approved goals,
- Translate advertising, marketing goals, and strategies into effective media plans and buys, which may include but are not limited to television, radio, print, and advanced digital and mobile advertising.
(2) An optional preproposal conference will be held on August 27, 2019.
(3) A contract term will be for one year.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 13 September, 2019

Pre-proposal Conference Date : Tuesday, 27 August, 2019

Category : Marketing and Branding

Country : USA

State : Virginia

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