MRB-13112 - USA (Washington) - Media Buying Services - Deadline August 9,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-13112

Government Authority located in Washington; USA based organization looking for expert vendor for media buying services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide media buying services for college savings plans, which currently include the guaranteed education tuition program and dream ahead college investment plan.
- Meet bi-annually with representatives in September and January to discuss short and long-term goals, media mix, timing and budget in order to procure television, radio, streaming, paid search, web display, social media, or other digital advertising for the ensuing State Fiscal Year
- Additional advertising for and dream ahead is planned and budgeted year-round
- Request and secure added value from all advertising outlets, including on-air matches, on-air interviews, bonus impressions and web links or banners
- Collect and analyze proposals; present proposals for feedback from the marketing team at least two weeks prior to airing in order to adjust if needed
- Complete negotiations with responsive radio, television, print and digital entities as necessary
- Build final buys and provide copies of media
- Submit orders to advertising outlets
- Provide the marketing team with a complete buy recap within two weeks of placement, including added value, projected audience rating delivery, reach and frequency, and cost per thousand
- Current and accurate station representative and traffic contact information should be included, along with media specification and distribution requirements
- Approve any make-goods required during each schedule
- Distribute television, radio, and digital ads to vendors as defined by the buy
- Provide search engine optimization and search engine marketing services, including Pay-Per-Click management
(2) All question must be submitted no later than July 22, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 9 August, 2019

Question Answer Deadline : Monday, 22 July, 2019

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Washington

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