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MRB-13111 - USA (California) - Study of Advertisement and Personalization on TAP Cards - Deadline August 14,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-13111

Government Authority located in California; USA based organization looking for expert vendor for study of advertisement and personalization on TAP cards.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide study of advertisement and personalization on TAP cards.
- To evaluate the feasibility and potential revenue from selling advertisements on TAP Cards and personalization on the TAP Card for a fee to generate revenue,
- Determine the feasibility of selling advertisements on TAP Cards and personalization of TAP Cards for a fee,
- Conduct research and provide guidance on what payment options are being used in the industry that Metro might consider (mobile phone applications, specific provider “pay wallets” on line, etc.),
- Estimate the potential revenue stream that Metro could generate by selling advertisements on the TAP cards and/or personalization on the cards for a fee,
-  Determine the next steps needed to implement the sale of advertisements and personalization on the TAP Cards,
- Research industry best practices for selling advertising on the vending machine screens,
- Research best practices for selling advertising on the application or mobile application for use with TAP Cards,
- Determine the feasibility of selling advertisements on TAP Cards,
- Determine the industry best practices, U.S and international, for selling advertisements on TAP Cards,
- Estimate the revenue stream that could be generated by selling advertisements on Metro TAP Cards,
- Research the feasibility and potential revenue of personalization of TAP Cards for a fee,
- Research the feasibility and potential revenue of selling advertising on screens on TAP vending machines, either existing screens or add-on screens,
- Research the feasibility and potential revenue of selling advertising on screens when customers use the on-line application,
- Summarize and report study results.
(2) All the questions must be submitted no later than July 30, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 14 August, 2019

Question Answer Deadline : Tuesday, 30 July, 2019

Category : Marketing and Branding

Country : USA

State : California

RFP Expired

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