MRB-12377 - Ireland - Digital and Online Marketing, Content writing and Promotion Services - Deadline June 10,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-12377

Government Authority located in Ireland; USA based organization looking for expert vendors for digital and online marketing, content writing and promotion services.

[A] Budget: Looking for proposal

[B] Scope of Service:

(1) Vendor needs provide to digital and online marketing, content writing and promotion services to promote both social and economic development.
● Addressing the need for shared development and marketing of existing Literary Tourism assets.
● Developing new Literary Tourism assets which respond to emerging literary and cultural consumer needs.
● Demonstrating the greater economic impact of an integrated cultural tourism product rather than projects developed in national isolation.
● Optimising shared learning and evidence of successful approaches to literary tourism development from mature city markets and best practice models, towards realising literary tourism development potential in peripheral areas
● Create awareness and activate participation of the SpotLit programme within the Literary Tourism industry
● Deliver a minimum of 6 online project specific campaigns
• Develop a project video in line with the communication strategy and target audiences • Create and develop social media channels for project (minimum of 2 digital channels to be used) • Content writing for website to ensure communication is clear and aligned with social media channels and SEO/google etc. • Create, prepare and proof a quarterly ezine to include three stories in each: ○ One commissioned story ○ One partner story (the story will be provided by the partner but contractor is expected to provide a template for partner content) ○ One project update • Plan and develop new and innovative content for the spot-lit.eu website and a minimum of 8 press releases/stories with the intention of gaining coverage in regional, national and/or international media outlets (online and/or print coverage). • Develop a bank of images/photos for use on website, social media channels and promotional materials • Organise bi-monthly planning sessions/meetings to review progress and updates on project promotion developments • Liaise with other service providers on behalf of WDC as necessary and required • Represent Spotlit brand and team across all social media channels and with key industry authorities • Update social media channels on ongoing basis to include a fair distribution of content from all partner countries • Manage the area of SEO for spot-lit.eu • To assist the Lookwest.ie team to plan events/campaigns that would be consider best in practice for appropriate Internet and Social Media recognition Awards • To provide quarterly reports on social media reach/engagement, PR coverage and website visits etc The following are measurables for the 2019-2021 promotion campaign activities: • Increase visitor numbers to the spot-lit.eu website - Transnational web traffic and social media from international audiences (measure via Google Analytics) • Grow the ezine sign up • Create interactivity on all social media channels and increase levels of engagement with followers • Grow social media fans In order to achieve the above, the WDC require applicants to provide a proposal on how they will manage and continue to develop the Spotlit brand. Applicants should clearly outline their proposal to include a tailored: • Search Engine Optimization (SEO) programme • Periodic Social Media campaigns including a Pay Per Click (PPC) campaign – please give examples • Email Marketing campaign – quarterly • Any other activity deemed appropriate and/or complimentary to the activities
(2) Contract period will be for one year.

[C] Eligibility:

Global (World wide)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 10 June, 2019

Category : Marketing and Branding

Country : Ireland

State :

RFP Expired

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