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MRB-11985 - Canada (Alberta) - Branding Initiative Services - Deadline May 17,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-11985

Government Authority located in Alberta; Canada based organization looking for expert vendor for branding initiative services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide branding initiative services.
1. Brand Development Research
• An audit of existing brand guidelines, corporate templates, and marketing and promotional materials as well as strategic planning documents.
• Complete market research by performing interviews and focus groups of key audiences, client groups, key stakeholders, external partners to determine strengths and weaknesses. This includes an analysis of existing attitudes, perceptions, opportunities and challenges to enhancing the town’s image.
• Employ creative means of public involvement to ensure that multiple segments of the community are aware of and involved in the project. Public participation in both the research and development phases of this project are considered of high importance.
2. Creative Development of Brand
• Define the brand essence, character, brand promise, key brand messages, core values, audiences’ perceptions, and competitive position as determined through the research process.
• Develop a visual brand identity that includes design concepts, logos, typography, colour palettes and other products to support the overall brand identity. The visual brand identity will be delivered with a style manual and guidelines for use which will include core brand applications such as signage, stationery, and additional templates.
• Visual design recommendations for the website and other existing assets to ensure it is in line with the overall brand.
3. Implementation Plan
- Develop an action plan for implementation of the brand in sufficient detail to allow the town to understand the approach and work plan. The implementation plan should include, but not be limited to the following:
• Brand usage training for Town staff and additional key stakeholders.
• Estimated costs and timelines for the development of creative elements.
• An online launch plan detailing public relations and social media campaigns.
• Recommendations to articulate the brand, define markets and promotional avenues, and advise on strategies to better promote and create brand awareness.
• Brand identity maintenance plan including KPIs for ongoing evaluation of the brand’s effectiveness and reporting to the town’s administration.
• Promotion of the use of the brand among town community agencies, groups, and businesses while maintaining brand integrity.
• Creation of, or revisions to, existing marketing and communications policies, procedures and strategic plans to complement the brand.
(2) All questions must be submitted no later than May 3, 2019.

[C] Eligibility:

- Onshore (Canada Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 17 May, 2019

Question Answer Deadline : Friday, 3 May, 2019

Category : Marketing and Branding

Country : Canada

State : Alberta

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